Written by Yello

Mobile App Development – 4 Trends To Watch

The global rise of smartphone users has led to a surge in mobile app usage.

Developers are undoubtedly aware of users’ needs and are utilizing consumer insights to inform the latest mobile app developments.

Thinking of developing your own app? Take a quick look at this video with some trends to watch. Remember to download and check out our GPS enhanced FindYello mobile app from your GOOGLE PLAYSTORE or APPLE App Store.


The Rise of Location-Based Services (LBS)

The ease of use and constant availability of GPS on almost every mobile device today will continue to evolve and provide real-time information or deals based solely on one’s whereabouts. We’ve seen instances of LBS services being used locally, but it’s more on the social side of things such as “checking in” using the Foursquare app and others. Businesses can be smart and find ways to monetize this growing trend.

A great start would be to send notifications of deals or special offers via your app, to persons within close proximity of your business. Don’t just create an app to join the party of “app developers”. Find creative means to monetize, while showcasing your products and services via mobile channels.

Download and check out our GPS enhanced FindYello mobile app from your GOOGLE PLAYSTORE or APPLE App Store.

M-Commerce is becoming a Big Deal

With the exception of messenger and social media apps, app usage locally isn’t widespread. However, it’s best to have your business positioned well when the boom starts! As e-commerce giants such as Amazon and E-bay benefit tremendously from m-commerce, it is expected that this trend will spread to Jamaica, since we often take cues from our international counterparts. M-commerce will help local businesses to expand their reach outside of the borders in which they operate, making their products and services accessible to ready buyers further afield.



The Necessity of Application Security

If you’re thinking about developing a mobile app for your business, you’ll need to take great interest in its security. The rapid rise of technology and smartphone development leaves a way for user security to be compromised, and more businesses worldwide are trying to find ways to mitigate this risk. You’ll need to focus on cybersecurity and implement new-generation security features within your app. The rise of smartphone features such as fingerprint technology and voice recognition are great features to minimize unauthorized use of accounts and devices.




Growth of in-app Advertising

Smartphone users are generally using their mobile apps every day. With this in mind, business owners can take advantage of in-app advertising. But the advertising methods aren’t usually the most attractive for the daily mobile user. In the coming years, expect application development trends to move away from simple banner ads, as they look towards integrating advertisements in a fun, non-intrusive manner for the end-user. Find out how you can start advertising with Yello by clicking here!


Jayavardhan, B.N. (2016, December 31). Top 6 trends to watch in mobile app development for 2017.
Retrieved from https://yourstory.com/2016/12/mobile-app-development/

10 Emerging trends for mobile app development in 2017 and beyond. (2017).
Retrieved from https://www.flatworldsolutions.com/IT-services/articles/emerging-trends-mobile-app-development.php


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